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Van Beest merges brands

The Netherlands-based Van Beest, which manufactures Tycan fibre chain, Excel chain fittings and Green Pin rope fittings, is merging its Tycan and Excel brands into Green Pin, with immediate effect.

Excel will cease to exist as a separate brand and Tycan will be used under the Green Pin umbrella as the name for all products related to fibre technology.

In merging these brands, Van Beest says that it is creating one premium brand - Green Pin - for all below-the-hook fittings.

Van Beest acquired the Excel brand and production facilities in 2007; and in 2017 obtained the Tycan brand through the acquisition of the Norwegian company Load Solutions. Going forward, all Green Pin products related to fibre technology will be known as Green Pin Tycan.

Van Beest will continue to sell the full product range - Tycan fibre chain, Green Pin rope fittings and Green Pin chain fittings - under the new brand name through its existing distributor network.

Evert van Beuzekom, vice president sales and procurement at the Van Beest Group reflects: "Excel, Tycan and Green Pin all represent premium quality products and thus have a natural fit with one another."


www.vanbeest.com

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