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Spain's largest port operator rebrands terminals

October 31 - Noatum, one of Spain's leading maritime terminal and port operations and services companies, has strengthened its corporate identity by rebranding many of the group's terminals and by integrating them under the global Noatum brand.

This process started following the acquisition of Dragados SPL from ACS in November 2010 with a rebranding around the Noatum brand in February 2011.

'Terminal Marítima Santander (TMS)' is now known as 'Noatum Terminal Polivalente Santander'; whilst'Graneles Sólidos Minerales (GSM)' is now 'Noatum Terminal Graneles Santander'.

'Abra Terminales Marítimas (ATM)' changes to 'Noatum Container Terminal Bilbao'; with 'Terminal de Castellón (TECASA)' becoming 'Noatum Terminal Castellón'.

'Marítima Valenciana (Marvalsa Sagunto)' will be known as 'Noatum Terminal Polivalente Sagunto'; 'Marítima Valenciana (Marvalsa Valencia)' as 'Noatum Container Terminal Valencia', and "Terminales del Sudeste" will be named 'Noatum Container Terminal Málaga'.

Douglas Schultz, CEO of Noatum, comments: "The entire brand identity transformation process will help us consolidate our leadership in the Spanish market, further consolidating a unique corporate culture and integrating our terminals under the wing of a global brand."

Schultz added that "the brand establishment process for Noatum will be completed for the terminals before year's end, and it will be a milestone for the Spanish port industry".

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