The Baltic Air Charter Association (BACA) has rebranded as The Air Charter Association as it reinforces its role as a global trade body.
Launched in 1949 at London’s Baltic Exchange, the association focuses on representing the interests of professional organisations and individuals working in the air charter industry.
Chairman Nick Weston officially launched the rebranding at the organisation’s 70th anniversary event, held at the Institute of Directors in London on July 4.
Dave Edwards, ceo, said: “This rebrand really cements in everyone’s minds what The Air Charter Association is here for and who we represent. We are a global trade body with over 250 members around the globe, ranging from business jet operators to airports, charter brokers to cargo airlines and from supporting industries such as fuel providers to insurance brokers, banks and the majority of the leading aviation law firms.”
The new branding, according to The Air Charter Association, gives it a clearer identity to stakeholders and partners; it will allow the council and management team to move forward on the key issues facing the industry, particularly illegal charters, security, training and best practices.