Illinois-headquartered lifting equipment manufacturer Caldwell Group bolstered sales coverage in the Mideast/Midwest and Florida by appointing Mark Ganote and Tyler Schaney as manufacturer’s representatives.
Ganote will work with Gimel Martinez and Tim Diehr at W.H. Humphrey, covering Indiana, Kentucky, Michigan, New York, Ohio, West Virginia and Western Pensylvania for Caldwell. Schaney joins Covering Force Sales and the firm’s representatives Ben Blasio and Ryan Chambless, overseeing Florida. Both will focus on Caldwell products, including below-the-hook lifters, Renfroe clamps and RUD lifting points, among others.
Have previously worked for the likes of Crane America Services and Terex Services, Ganote has spent 27 years working in crane sales and service roles. A recent University of Florida graduate, Schaney is new to the industry but has a strong understanding of the region.
“Our manufacturer’s representatives are a key component of our supply chain,” said Jeff Ferchen, director of business development at Caldwell. “Our outside sales team, a mix of Caldwell employees and manufacturer’s reps, provides boots on the ground focused on end markets. They’re able to showcase their product expertise, differentiate Caldwell brands versus our competition, and focus on training distributors our end customers on the proper use and inspection of our products.”
At the end of last year, HLPFI reported that Caldwell had restructured in Canada.
