Illinois-headquartered lifting equipment manufacturer Caldwell Group has reorganised its Canadian sales structure, dividing the country into four regions.
Brian Sochocki (East), Darrin Noe (Central), Jeff Ferchen (Ontario) and Jay Schroeder (West) will provide dedicated sales, product training and technical support which covers the Caldwell, Renfroe and RUD portfolios of material handling, lifting, and rigging equipment.
Each region contains a mixture of distributors, end users, crane dealers, and OEM accounts. With Ferchen taking oversight of Ontario, Sochocki will cover New Brunswick, Newfoundland and Labrador, Nova Scotia, Prince Edward Island, and Quebec; Noe will lead Saskatchewan and Manitoba; and Schroeder will be territory head for British Columbia and Alberta.
The reorganisation is intended to increase direct factory coverage of distributors and end users and align sales effort more closely with regional market demand.
Last year, HLPFI reported that Caldwell had named Sarah Stitt as product manager for RUD’s range of below-the-hook and material handling equipment in the USA and Canada.
