Equipment rental specialist Lifting Gear Hire has rebranded as LGH in order to standardise its corporate identity across the group’s 36 locations.

LGH group chairman Ian Parkinson.

LGH also has a refreshed logo and updated website. The corporate rebranding has been done in order to unify the company’s international businesses, particularly between Europe and the USA.

LGH’s new website, meanwhile, showcases the company’s international projects and illustrates its global reach, capability and competence across a range of industry sectors.

Ian Parkinson, LGH group chairman said: “We have made significant changes within our operations in order to position ourselves better to serve both existing customers and drive forward into new emerging markets.

“Backed by a new name and a unified identity, LGH is now in great shape to deliver even better service for more customers in more locations - as always, putting safety first.”

As part of its long-term strategy, LGH plans to open a new location every year for the foreseeable future, continuing its expansion throughout North America and Europe, as well as in new territories further afield.