G2 Ocean has appointed Sim Keat Lim as its vice president, Pacific, effective March 2.

Lim will be responsible for leading, managing and developing the company’s Pacific trades and ensuring the further expansion of G2 Ocean’s services in Asia. He joins the company from Asia Pulp and Paper Company, where he served as global shipping head.

Lim will replace Simon Baker who is taking on a new role in South Africa as part of G2 Ocean’s strategy to expand its services in Africa and India.