January 21 - UK based load cell manufacturer Straightpoint has appointed Dave Mullard as its business development manager.

Mullard, who joined the company on January 18, says he is keen to advance his career in the below-the-hook sector. In his new role, he will spearhead Straightpoint's continued growth in Europe, Africa and Russia.

Initially Mullard will drive sales through existing distributor channels, but as the year unfolds Straightpoint confirmed that he will be narrowing down his search for new distribution partners, particularly in Russia.

"I have been successful in the past at growing distributor networks and I feel even better equipped to do so, backed by such a diverse product range and a business that can provide standard, bespoke and specialist force measurement solutions, all to short lead times," said Mullard.


From left to right: Straightpoint's operations director, Alfie Lee; director, David Ayling; and new business development manager, Dave Mullard.