April 28 - Straightpoint has appointed Mike Neal as product sales engineer.

Neal joins the force measurement, load monitoring and suspended weighing load cell equipment manufacturer to promote the company's range of non-standard products.

Neal's previous employers worked in industrial weighing within the pharmaceutical, chemical, and food/beverage industries. He explained: "I'm looking forward to getting up to speed with the hoist and heavy lift Industries, in particular. As is the case when offering any non-standard product, a comprehensive understanding of the application and requirements of the solution are required, so the quicker I can get to that stage the more effectively I will be able to start working towards our longer-term goal of becoming the go-to company for bespoke solutions as an increasingly informed marketplace seeks our consultation and technologies."

David Ayling, director at Straightpoint, said: "I make no secret of the fact that we want to increase our conversion rate on non-standard products to somewhere close to that of our standard range. Mike brings a wealth of experience and much energy to the role and I am confident he will meet and exceed the short-term and long-term targets we have set." 

 Mike Neal (left), project sales engineer, is welcomed to Straightpoint by David Ayling, director.