Lifting equipment manufacturer Tadano has made leadership changes to its European team, including Noriaki Yashiro stepping up as president and ceo of Tadano Demag and Tadano Faun.
With this change, Yashiro will be taking on full responsibility for Tadano’s European operations from October 1.
Other changes see Dean Barley – president and ceo of Tadano Americas, Manitex International, and Tadano Mantis – oversee sales, customer support, marketing and quality control in Europe. Tadano’s chief technology officer Hiroyuki Goda will now also head up research and development for mobile crane engineering in Europe. Meanwhile, Stefan Matthaei will oversee production, logistics and purchasing with direct responsibility for Tadano operations in Zweibrücken and Lauf, both in Germany.
“These additions bring the right experience to drive growth in Europe. We are making significant investments in both our locations in Germany to support our customers,” explained Tadano president and ceo, Toshiaki Ujiie. “Customer needs are at the heart of these leadership additions, and their goal is to strengthen confidence of our European customers in Tadano.”
Previously, Tadano announced large-scale investments at its German facilities in Zweibrücken and Lauf to strengthen competitiveness and secure long-term growth. At the Zweibrücken facility, the company has expanded the site through land acquisition, built a new repair workshop, upgraded production and improved logistics flow. In Lauf, Tadano is constructing a new spare parts centre with planned operation in mid-2026, expanding production and storage capacity, and adding boom assembly lines.
HLPFI reported in July 2025 that Tadano had launched Tadano Infrastructure Solutions following its acquisition of IHI Transport Machinery.
