Maritime services and logistics conglomerate Harren & Partner has rebranded as Harren Group.
The company said that the launch of the group brand marks the start of a new era of collaboration and innovation within the organisation. The group’s individual companies – including Harren Bulkers, Harren Tankers, Harren Ship Management, SAL Heavy Lift, SAL Engineering, Intermarine, Combi Lift, Atheleon, trans-Mar-supply, HeavyLift@Sea and all affiliated service units – will maintain their current branding.
Dr Martin Harren, ceo of Harren Group, said: “It is crucial for everyone to know that our commercial brands are still operating as individual group members. The key difference: we will now be united under one strong group brand. Lifting customer expectations, collaborating to achieve what others have not and building a greener tomorrow.”
The transition to Harren Group kicks off with the rollout of the new brand identity across all communication channels, including the company’s website, social media platforms and marketing materials.