June 29 - Air Charter Service (ACS) has unveiled a new logo - its first rebranding in over a decade.
"The previous logo was created 12 years ago and had begun to look a little tired. Since that was created the company has added 17 offices and grown in staff numbers by more than ten times," said ACS group marketing director, James Leach.
"Following our 25th anniversary last year, with recent diversification of our business and investment in technology, we felt that it was the right time for a change. We wanted it to be an evolution rather than a revolution of the old logo that has served us so well.
"The initial inspiration for the design was the three main divisions of the company: cargo, executive travel and group travel. The dynamic emblem resembles an arrow - denoting the business going forward."