North American crane rental and lifting solutions provider Maxim Crane Works has appointed Greg Bellcoff as vice president of fleet.

Bellcoff appointed at Maxim Crane Works

Bellcoff most recently served as the regional vice president of Maxim’s Mountain-West region. Before that, he joined Maxim as part of the acquisition of Coast Crane Company in 2017. In the prior 23 years, he has worked in fleet management, including new and used fleet sales.

He will oversee all aspects of fleet management across Maxim Crane’s nationwide operations in his new role. His responsibilities will include procuring a new fleet, selling and maintaining used equipment, and strategically growing the company’s diverse fleet of cranes and heavy lift equipment. Bellcoff will report directly to chief operations officer Larry Lis, based in the Pacific Northwest region.

“Greg’s extensive background in the crane industry and product knowledge will be invaluable as we continue to strategically invest in new crane and support fleet as well as our used equipment sales efforts to ensure we’re delivering the best equipment to our customers in the industries and verticals we serve,” said Lis.

Maxim added that the appointment is timely, as the company continues to make record investments in its fleet. Bellcoff added: “The level of investments in our fleet at Maxim is truly transformational.”