USA-headquartered remote control manufacturer Tele Radio has opened a facility in São Paulo, Brazil, due to strong regional demand. The site located in Itupeva is near Viracopos International Airport.
Laercio Neves has been named managing director of the operation. He brings 18 years of experience in sales management to the role.
Miguel Tellez, managing director at Tele Radio America, said: “We have been active in Brazil for over a decade now, both through distributors buying from the US and in terms of customers buying machinery in other countries and incorporating our radio controls.”
He added that Brazil looks set to be a hotbed of activity in the long term and that it was “important to take our presence to the next level and provide the region with a greater volume of local product and support”.
Tele Radio Brazil will offer the full range of radio remote controls, including the Panther system, which is popular with electric overhead traveling (EOT) cranes and other industrial applications.
Neves added: “Overhead cranes is a niche market in which Tele Radio is strong worldwide and while that trend will be replicated here in Brazil, we are keen to present the entire range of equipment as remote control solutions for mining, mobile, construction, industrial, and other applications. We are now in a position to put the range closer to the point of use than ever before.”
Tele Radio U.S. will provide technical and sales support as the Brazilian company entity establishes itself in the market.