fadequipmentstore.com has been officially launched. The online store puts lifting material handling, under-the-jib equipment, safety and load monitoring products a click away from end users in warehouses, manufacturing, construction, oil and gas, renewables sectors, said the company.

FAD Equiment store

Powered by online equipment directory findadistributor.com and led by Jeff Miller (general manager) and David Ayling (president), it offers a wide range of products from premium suppliers. All stock is held in the USA to enable quick delivery direct to the customer.

Miller said: “This is the most innovative material handling e-commerce concept to hit the market. It is one thing to deliver an online platform where users can visit, click and order, but another to present a broad portfolio of products each of which is the standout technology or solution in its sector. fadequipmentstore.com is a combination of easy-to-order and best-in-class.”

A specialist team will continually monitor the relevant markets and trends, and maintain constant dialog with industry contacts, to ensure that the site serves as a one-stop-shop for material handling and safety equipment users.

Miller added: “We are poised for rapid growth and prepared for all eventualities. Our customer base can reach out to us if there are any issues with availability or condition of product.”

Leading manufacturers that have listed product on the store include The Crosby Group, Crosby | Straightpoint, Crosby | Accolift, Oz Lifting, Caldwell, SpaceGuard, A-Safe, P&I Supply, and Kroy Sign Systems.