January 22 - Air Charter Service (ACS) plans to spend around GBP10 million (USD15.15 million) over the next five years on advancing the company's charter booking technologies and online presence.

Chris Leach, chairman and founder of ACS, said that the company's personal service will never be entirely replaced by technology, but it is adapting its traditional brokerage model.

"Developments such as out popular jet prices app, which was launched two years ago and allows customers to get instant charter quotations, enhance our customers' ACS experience as we move more online than in previous years," said Leach.

ACS is currently revamping and redeveloping its websites to feature enhanced functionality, with a planned release date in the spring, while the aircraft charter company is also developing real-time customer information portals.

Leach went on: "We have always invested in technology, but now the need is greater than ever. To cover the three divisions in each of our eighteen offices and the 50,000 aircraft that we have access to, we already have many websites around the world in multiple languages - each tailored to the local marketplace and culture.

"Each office also has our custom-made charter bookings platform, and this bespoke software allows us to efficiently source aircraft anywhere in the world."