July 28 - There is an old saying that imitation is the most sincere form of flattery.
So, we've been intrigued to see that one of the world's foremost publishing companies has decided to launch regular heavy lift and project forwarding features within a couple of their logistics publications and is now actively soliciting advertising support from any company which has advertised in Heavy Lift & Project Forwarding International.
The question in our mind is whether any publication that is not completely dedicated to this sector is likely to be read by the sort of managers to which companies offering heavy and OOG project management services wish to be promote their services, i.e. EPCs and manufacturers of heavy and OOG cargoes.
With more than a 1000 named logistics and procurement managers within EPCs and heavy equipment fabricators now reading HLPFI, our advice is stick with the market leader that is truly dedicated to the heavy lift and project forwarding business.