May 26 - What's in a name? That which we call the Big Apple is the destination of the Royal Shakespeare Company (RSC), thanks to UK freight forwarder Embassy Freight Services (Midlands).

The RSC is set to travel across the Atlantic, from its traditional home in Stratford-Upon-Avon to the bright lights of New York.

Standing like greyhounds in the slips, straining upon the start, Sutton Coldfield-based Embassy Freight has transported the first containers stuffed with the RSC's flat-packed theatre all the way to The Amory, on Park Avenue, in New York from the port of Liverpool.

The world is Embassy Freight's oyster, considers Paul Wright, operations director. He says: "This is the first time we've shipped such a large auditorium. We're shipping the whole stage, from the structure, through to the lighting, the seating and the props."

As the light through yonder window breaks, the entire shipment will have arrived at the Amory by June 17. Once assembled in its temporary home, the RSC will perform a series of classic plays, before the theatre is dismantled for Embassy to transport home again, after its 13-week stay.