October 4 - In a quest to increase its customer focus, the Panalpina Group is realigning its regional setup and appointing a chief commercial officer.

A fourth region consisting of the Middle East, Africa and the CIS (MEAC) will come into effect in January 2014. Long-standing senior manager Peter Triebel will run the new MEAC region, which will be headquartered in Dubai.

Karl Weyeneth, who has acted as Panalpina's chief operating officer (coo) since 2008, is taking on a new role as chief commercial officer responsible for sales, marketing and quality as well as the company's operations transformation program.

The coo's function will be completely dissolved meaning that the global heads of air freight, ocean freight and logistics will report directly to the ceo.

"By introducing the MEAC region and appointing a chief commercial officer to our executive board, we are moving yet closer to our customers to better serve their individual needs," said Panalpina's ceo, Peter Ulber.

Peter TriebelKarl Weyeneth