March 4 - Geodis is uniting the identities of its five operations under the single Geodis brand, with the roll-out of the new name to begin this month.

The Geodis Calberson, Geodis Wilson, Geodis BM, Geodis Logistics and Geodis Supply Chain Optimization names will be dropped.

Geodis ceo Marie-Christine Lombard said: "The evolution of our new brand will unify the constituent parts of our group and will clarify our common mission. This new brand architecture was designed with our clients' needs for simplicity, efficiency and consistency at its core."

According to Geodis, the initiative provides an opportunity to reaffirm its ability to offer end-to-end supply chain management service to customers in 120 countries. This will be delivered through its five lines of business: supply chain optimisation, freight forwarding, contract logistics, distribution & express and road transport.